How do you write a sales copy that sells? As a professional copywriter, it is downright important that you know what makes your readers tick. You need to capture their attention the moment they start reading your story, otherwise they won’t bother going through your offer.
Sure, this can be a difficult task to accomplish, but there are elements that you can keep in mind when drafting a sales copy. While copywriting classes can teach you complicated methods to come up with copy that brings in customers, it all boils down to three things: promise, pitch, and price.
When writing a sales copy, one of the first things you need to take note of is your promise. What do you promise your reader? What are you offering that’s worth their trust, respect, and most of all, money?
A promise is an element that’s present throughout your copy. It is because you promise them a better future. You promise them a life away from their problems and woes. You promise them that you’re in this together, and that when things fail, you can get your money back.
It is a must that you offer a promise to your audience that will make them keep holding on to your word. Your product may not have it, but your words should.
Another essential element in any effective sales copy is the pitch. What are you promoting? What is it that you are selling that your audience should focus on?
Your pitch doesn’t have to be a direct sale, but is rather delivered by presenting your product’s features and benefits, and most importantly, the value your audience is getting from your offer.
When making a sales pitch, it is a must that you know your target market inside and out. This knowledge gives you the leverage to offer your business that answers directly to their needs and wants, and allows you to convince them into becoming your customers.
The actual money talk can be difficult to present, even for professional copywriters. However, when you have transformed your audience into eager clients, they become more willing to pay for your product or service.
A few things to keep in mind is to price your product competitively. Cheaper market prices may give your audience the idea that your offer is of lesser quality than that of your competitors. They won’t bite into your offer too when they feel your price is more expensive than it should be.
Rather, you may want to project your offer at a competitive price range, but pack it with freebies and giveaways that they can get for only a limited time. This will make them feel that your offer is worth getting, and that they are going to receive an exclusive set of products or services due to the urgency that you have created.
Plus, don’t forget the terms “free” and “money-back guarantee.” They give more perks than being mere clickbait: they add more value to your product, promise, pitch, and price.